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Mr. Imed Charfeddine, key player in the automotive transition in Tunisia

18-05-2025

Mr. Imed Charfeddine, Founding President of the PEC group and 1st Vice-President of the Tunisian Automotive Association (TAA), recently participated in the Express FM special program entitled:
“Reinventing the automobile: when Tunisia crosses paths with ÉQUIP AUTO towards an innovative and sustainable industry”.
Alongside Philippe Baudin (President of ÉQUIP AUTO), Nathalie Jouve (Director of the ÉQUIP AUTO show) and Ms. Raja Twil (General Director of the CCITF), Mr. Charfeddine shared his vision for positioning Tunisia as a major player in the automotive industry in Africa and internationally.

He stressed the importance of local innovation, product upgrading, sustainability and international ambition to transform the Tunisian industrial ecosystem.

PEC is proud to actively contribute to this national dynamic, by collaborating with stakeholders who believe in Tunisia's potential as a strategic industrial hub.

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